so, What do we do?
we run paid search Campaigns that pull in more customers
When it comes to pulling in potential customers who are actively seeking your products, nothing is better than Paid Search. We create engaging Ads and show them to the right audience to skyrocket your sales.
how we do it
we go through extensive research
All of our Paid Search campaigns go through a thorough research phase to ensure we understand your products, audience and customer journey. We also go through extensive keyword research to find out exactly what search terms your potential customers are using to search for your products.
how we do it
We create engaging ads with quality in mind
Every campaign we build is always built with quality in mind. We constantly see Ad campaigns running with low quality scores meaning that costs per click at higher and page position is lower. Making sure all our Ads we put out are scoring high means we can get you more clicks, in better positions, for less money so they don’t destroy your margins.
how do we do it?
We Understand And Use All Available Data
The most powerful tool in our belt when it come to scaling businesses is data. We are constantly monitoring and analyzing all available data so we can clearly see what is working and what is not. What we don’t do is commit any time or resource to anything that is negatively affecting or isn’t up to standard on your campaign and the way we do that is through data.
Our Process
here's how we ensure our paid search campaigns succeed
Whether we’re fixing an existing campaign or setting up a new one, we always follow a simple yet effective structure – Plan, optimise then scale.
Plan
Objectives
What is the objective of the campaign?
We define and set clear objectives for every campaign. Once we know what our objectives are, we can focus on how to achieve them
Keyword Research
What are people searching for to find you?
We look at what search terms people are using to find what you do. We also look at which has the most commercial intent so we can bring in customers who are looking to purchase
Products/service
What are your best selling products/service?
A fatal error of any campaign is trying to promote what doesn't sell. Our strategy is based around promoting your best selling products to bring in new customers.
Optimise
Testing
What Ads will work best?
We test different search Ads, tones, call to actions and messaging to see which will work best. We don't operate on hope for the best
UX
What does the customer journey look like?
We look at your potential customers journey, the touch points and their experience. We make sure your website and landing pages are optimised for the highest possible conversion rates
Data
What data is available?
The more data we have the better! if you have previous campaign data we look at what was (and wasn't) working well and where we can make improvements
Scale
Budget
Is your budget working for you?
Once we know what works with your Ads we can then re-allocate your budget to the most profitable campaigns giving you more resources to start to scale.
Multi-platform
What other platforms will work for you?
Now we've mastered one platform it's start to look at what others will work for your business.
Omnipresence
What other services will work for you?
We can now look at true omnipresence across different services to really sync you campaign and accelerate your returns.
